How to Start a MedSpa
Membership Program.
The Full Automation Stack.

The most common reason medspa owners don't have a membership program isn't that they don't see the value. They see it clearly. The reason is that every time they try to think through the logistics — what to include, how to price it, how to handle billing, what happens when someone wants to cancel — it feels like a part-time job to set up and manage.

It used to be. With the right automation stack, it no longer is. A properly built membership system runs billing, onboarding, renewals, referrals, and abandoned checkout recovery without anyone on your team touching it. The only human work is treating the members when they come in.

Step 1 — Design the Membership Structure

Before you build anything, you need to decide what you're selling. The most successful medspa membership programs share three design principles:

Keep the tiers simple — maximum three

Decision paralysis is real. More than three membership options and conversion rates drop. We recommend two or three tiers with clear, meaningful differences — not eight options with minor variations. A typical structure:

• Silver ($99–$149/mo): One maintenance treatment per month (Botox touch-up, facial, or laser) + 10% off all other services
• Gold ($199–$299/mo): One premium treatment + one maintenance treatment per month + 15% off + priority booking
• Platinum ($399–$599/mo): Comprehensive monthly treatment plan + 20% off + VIP access + complimentary add-ons

Anchor the value, not the price

The membership page should show what the included treatments cost individually, then show what the membership costs. If a monthly Botox touch-up is worth $350 and the Gold membership is $249/month, the value is obvious without needing to explain it.

Make rollover simple

Unused monthly treatments are the #1 source of member frustration and cancellation. Decide upfront: do unused treatments roll over (increases retention, reduces actual delivery cost since rollover treatments are often never used), or do they expire (cleaner operationally, but creates resentment)? Rollover with a 1–2 month limit is typically the best balance.

Step 2 — Build the Membership Landing Page

The landing page has one job: get a qualified prospect to start the checkout process. It should not be a page on your main website with navigation distractions — it should be a dedicated page with a single conversion goal.

What the page needs:

• A headline that leads with the outcome, not the product ("Botox on your schedule, every month, for less than you're paying now" not "Introducing our new Membership Program")
• A clear visual comparison of what each tier includes and what it would cost without the membership
• Social proof — member testimonials, review screenshots, or a simple quote from a real patient
• An FAQ section that addresses the most common objections (Can I cancel anytime? What if I miss a month? Can I share with a family member?)
• A single CTA on each tier — "Join Silver" / "Join Gold" / "Join Platinum" — that goes directly to the checkout

Step 3 — Set Up Stripe for Recurring Billing

Stripe is the standard for medspa membership billing. It handles everything: recurring charges, failed payment recovery, card updates, cancellations, and reporting. Here's the setup:

1. 1
   Create products in Stripe for each membership tier

   Each tier gets its own Stripe product with a recurring monthly price. Name them clearly — they'll appear on the patient's bank statement.
2. 2
   Enable smart retry for failed payments

   Stripe's Smart Retries automatically retries failed charges at optimal times based on card network data. Enable this — it recovers 30–40% of failed payments that would otherwise result in cancellations.
3. 3
   Set up the customer portal

   Stripe's customer portal lets members update their payment method, view billing history, and manage their subscription without contacting your office. Enable it. It eliminates a significant portion of your front desk's admin calls.
4. 4
   Connect Stripe to GHL via webhook

   When a new member signs up, Stripe sends a webhook to GHL that triggers the onboarding sequence automatically. New signup → GHL receives the event → welcome sequence starts → member is tagged and entered into the correct workflow. No manual steps.

Step 4 — Build the Automation Sequences in GHL

This is where the membership runs itself. You need four sequences:

1. Welcome Sequence (triggers on new signup)

2. Monthly Treatment Reminder (triggers 5 days before month end)

Members who haven't used their monthly treatment yet get a reminder: "Your [Month] treatment is still available — don't let it go to waste. Here are our available slots this week." This one sequence significantly increases utilization rates and member satisfaction.

3. Renewal Reminder (triggers 7 days before renewal date)

A simple heads-up that their card will be charged in 7 days. Includes a "here's what you've saved as a member this month" calculation that reinforces the value and reduces cancellations. Members who can see the math on their savings cancel at much lower rates than those who can't.